On Page SEO for Ranking On the Search Engines | Lori Ballen

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Are you asking yourself how to do on page SEO so that you can rank on the search engines?

The answer is simple.

Rank on the search engines by having a valuable web page directly relevant to the searchers intent

A website first must gain trust and authority with Google. You’ll need search engine visibility to rank well on the search engines. This can take time. You’ll also need a fast loading, mobile responsive website.

While SEOs frequently debate what is or what isn’t a Google Ranking Factor, there are best practices you can apply that will improve your chances of ranking on the search engines.

When you create a new page or post, you will be asked to add a title.

This title is going to show on search and social as well as be part of your website’s database for customer search.

When using a website such as WordPress, this title will be used for your title tag.

SEO was founded on best practices, but true success is found when you expiriment. ~ Cyrus Shepard (Moz)

When you are using additional plugins such as YOAST (WordPress SEO) or Schema or other social plugins, you may have another area to enter the title tag.

Therefore, you could possibly have more than one title.

One title would be for your website database (CMS – Content Management System), another for the search engines, and yet another for social.

For marketers, this is ideal.

Be sure to understand which element controls your title tag so you know how to optimize it for the search engines.

For search, you’ll want to include your main subject or keyword as an on page SEO best practice.

Keep your Title at the correct length. This is generally no more than about 60 characters. After that, Google will cut off your title and show…..

CORRECT TITLE TAG:
A Correct Title Tag is appearing on the Google SERP with URL and metadescription. Full title is showing because it is the right amount of characters and words.

💡 Pro Tip: Adding brackets around the value item has been proven to increase click through rate. In the example above, it would look like [The Ultimate Beginners Guide]

In this video, Cyrus Shepard walks us through optimizing title tags for higher click through rates:

You’ll notice that you may have more than once place for a title.

When you create a new page or post, you will be asked to add a title.

This title is going to show on search and social as well as be part of your website’s database for customer search.

When using a website such as WordPress, this title will be used for your title tag.

SEO was founded on best practices, but true success is found when you expiriment. ~ Cyrus Shepard (Moz)

When you are using additional plugins such as YOAST (WordPress SEO) or Schema or other social plugins, you may have another area to enter the title tag.

Therefore, you could possibly have more than one title.

One title would be for your website database (CMS – Content Management System), another for the search engines, and yet another for social.

For marketers, this is ideal.

Be sure to understand which element controls your title tag so you know how to optimize it for the search engines.

Everything You Wanted to Know about Blogging in 2017

For search, you’ll want to include your main subject or keyword as an on page SEO best practice.

Keep your Title at the correct length. This is generally no more than about 60 characters. After that, Google will cut off your title and show…..

CORRECT TITLE TAG:
A Correct Title Tag is appearing on the Google SERP with URL and metadescription. Full title is showing because it is the right amount of characters and words.

💡 Pro Tip: Adding brackets around the value item has been proven to increase click through rate. In the example above, it would look like [The Ultimate Beginners Guide]

INCORRECT TITLE TAG

A title tag is showing incorrectly on Google’s Search Engine Results Page because it’s too long. The title is cut off and …. shows at end of title.

Learn More about On Page SEO:



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