Search Engine Optimization

Large volumes of traffic, relatively lower costs & high degree of measurability have made digital marketing an essential part of the marketing strategy.

Digital Marketing is now a critical part of a company’s marketing plan, Design and implement digital marketing plans for their own business or company brands. Seek employment opportunities within digital marketing agencies or digital marketing departments of companies. Those already working with traditional media marketing can gain an understanding of digital marketing so that they can bring in cross channel integration. Use this course as a starting point to move to digital marketing roles or start a digital marketing wing if the company currently does not have one.

Course Covers …
Introduction to Digital Marketing
Search Engine Optimization
Fundamentals of Search Engine Marketing
Advanced Search Engine Marketing
Advanced Digital Display Marketing
Social Media Marketing
Mobile Marketing
Email Marketing
Digital Analytics
Integrated Digital Marketing Campaigns



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